I worked as a Product Manager for this feature during my tenure at Truck Lagbe. We discovered that the supplier onboarding team at Truck Lagbe was experiencing difficulties in verifying TL Owner App users.
Disclaimer: This content is designed solely for educational and knowledge-sharing purposes. All sensitive and confidential information related to the company has been excluded. The focus is on the methodology of solution development as practiced in product management and the benefits of the solution.
Context
Truck Lagbe, meaning "Do you need a truck?" in Bangla, launched in 2017 with just 25 trucks and has transformed Bangladesh's trucking industry.
It connects truck seekers and truck service providers, making bookings instant and easy. Now with over 80,000 trucks and 1,000,000+ customers, it ensures safe, anytime delivery to any destination.
The platform also offers GPS tracking and insurance, promoting safety and transparency for the trucking community. Truck Lagbe aims to integrate all trucking services into a single, user-friendly platform, creating a comprehensive ecosystem for all trucking needs.
Roles & Approaches
Challenge
The TL Owner, the service provider's app of Truck Lagbe is for truck drivers and owners. Previously, anyone could sign up without verification. However, before bidding on or accepting trips, users had to verify their truck by providing legal documents and a driving license.
Truck drivers who own their vehicles could use their license for verification, satisfying the requirement. However, truck owners who are not drivers needed to provide their driver’s license during vehicle verification, preventing their own account verification.
Here's the old truck verification journey at Truck Lagbe Owner App -
Objective
Success Metrics
Ideation
At this stage, we are exploring potential methods for user verification, considering various options to optimize the process and meet user needs effectively. Here are the viable options we are evaluating:
Based on our observations, we’ve chosen to eliminate driving license and passport verification process and decided to go for -
But we also identified some drawbacks with National ID card verification approach, which we addressed as -
Impact
Verification within 2 months
Reduction in fraudulent trips
Increase in trip completion rate