I worked as a Product Manager for this product during my tenure as a management trainee at BAT. We discovered that the route planning was a time consuming and manual exercise for the territory manager and had scope of improvement in terms of accuracy and efficiency.
Disclaimer: This content is designed solely for educational and knowledge-sharing purposes. All sensitive and confidential information related to the company has been excluded. The focus is on the methodology of solution development as practiced in product management and the benefits of the solution.
Context
A route plan is the visit sequence of retail shop by the salesman on a daily basis. To achieve projected sales and distribution of products, a territory manager needs to create an effective route plan.
A route plan depends on the vehicle capacity, route's total volume demand and how many retail shop can be covered within the working hour of a day. These conditions make the route plan a time and resource consuming exercise for a territory manager.
Manual steps
Man-hour involvement
Avg. shops in a territory
My Role
Objective
Success Metrics
Impact
Annual Man-Hour Savings
Savings in Operational Cost
Reduced Travel Time