Project

Route Optimizer

I worked as a Product Manager for this product during my tenure as a management trainee at BAT. We discovered that the route planning was a time consuming and manual exercise for the territory manager and had scope of improvement in terms of accuracy and efficiency.

Disclaimer: This content is designed solely for educational and knowledge-sharing purposes. All sensitive and confidential information related to the company has been excluded. The focus is on the methodology of solution development as practiced in product management and the benefits of the solution.

Context

What is a route plan?

A route plan is the visit sequence of retail shop by the salesman on a daily basis. To achieve projected sales and distribution of products, a territory manager needs to create an effective route plan.

A route plan depends on the vehicle capacity, route's total volume demand and how many retail shop can be covered within the working hour of a day. These conditions make the route plan a time and resource consuming exercise for a territory manager.

9

Manual steps

128+

Man-hour involvement

5,000+

Avg. shops in a territory

My Role

What did I do?

  • Product Manager - As the Product Manager for this application, I was responsible for creating a comprehensive roadmap, conducting extensive user research, and developing the Product Requirement Document (PRD).
  • Inter-team Communicator - I also served as the primary inter-team communicator, facilitating seamless collaboration between business stakeholders and the technology partner responsible for the development and deployment of the mobile application.

Existing Process

How to create a route plan?

Objective

Generate a route plan with minimal routes and shortest paths to meet daily sales volume forecasts.

Success Metrics

How to measure the wins?

  • Reduce exercise time of route plan
  • Reduce man-hour investment in route plan exercise
  • Optimize travel time of sales man for retail shop visit
  • Optimize operational cost of daily retail shop visit

User Persona

Let's talk about our user

Requirement Analysis

How to make it better?

Revamped Process

What was proposed solution?

Feature Prioritization

What did we include in the MVP?

Solution View

Low-Fidelity Concept Wireframe

Impact

What happened after we introduced the new process?

2000+

Annual Man-Hour Savings

18%

Savings in Operational Cost

35%

Reduced Travel Time

Want to Dive into Another Project?

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A warehouse is a bustling hub essential to distribution, where activities include allocating stock to salespeople, receiving returns, managing incoming deliveries, and checking stock quality, including monitoring expiration dates. Manual recording of these tasks leads to high risks of human error and time-consuming communication.

This project aims to streamline warehouse operations and improve efficiency. Read more to discover our innovative solutions.

Project cover by Imaad Hossain

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